With the increasing cultural offerings in Oslo it was time for Oslo Concert House to get a distinct identity. Everything that came out of the house was branded by the artist, not the Concert House. In addition they wanted branding for their Jazz cafe, Jazz Academy and Children's Concert House that would be in line with the new identity.
The Consert House's architecture was the starting point. The façade has distinctive vertical lines, and the foyer has almost 500 light bulbs in the ceiling. Lines and points give assosiations to a score. Based on this, we developed a graphical grid that we call play room. This grid forms the basis for graphical patterns that can be obtained by joining points in vertical and horizontal directions. In this way, you get a dynamic identity that can be easily adapted to different surfaces and made alive in various ways.